I love to learn when I make a mistake, because it gives me the opportunity to correct and learn from it! I had an epiphany this morning about a mistake that I made on our website. You see, we have all been trained to look for a “Search Box” in any website. We have AOL (yes they were once a monster), Yahoo, and Google to thank for that.  The point of the search box is to get to your desired destination quickly. This is the reason why Google controls the majority of US search traffic. They produce more relevant results for web searchers quicker and easier than any other search engine. I am an avid Googler, so I find it amazing that I made this mistake. The story started when I received a phone call from someone asking about some of our partnerships, and whether we carried certain products.  The answer was yes, but what I didn’t comprehend, until this morning, was why she asked the question. You see, search algorithms look through text for matching keywords, letters, terms etc. What it will not do is see images as text unless they are tagged with keywords. The mistake that I made was not that I have images or logos on that unique page, but I forgot to insert the meta data (text) in the web page to allow it to be searchable through our website.  I have since corrected the problem, but I am extremely happy that I spoke with that person and learned a bit. So to her, thank you! Remember, tag or insert meta data when using images on your website. Have a great weekend!